it's a time honored marketing technique used by many industries. Make it easier and more attractive to play at the borgata and - the thinking goes - that player will bring more of their discretionary spend to the borgata. there is a reason - up to now - that person plays less at the borgata than at CZR properties. The player has a demonstrated higher level of play at a competitive property. They already know and have a record of your play at Borgata.<<Īnd that is exactly why they make the trade up offer! >you are already an existing MLife card member at a lower level. as noted, you won't get the free night or the $100, but you will get the status, Unless they have very recently added a prohibition on this activity, existing members absolutely can upgrade to gold by showing a higher status card from CZR, resorts or tropicana.
